Lena Hoffmann
Business Administration Graduate (BA)
lena.hoffmann@beispiel.example, +49 221 0000000, 50674 Cologne
Profile
Business graduate specialising in marketing, with an internship and a student job in online marketing. Looking for a first role as a junior marketing manager, ideally involving analytics and campaigns.
Education
BA Business Administration10/2022 – 03/2026
Beispiel-Universität Köln, Cologne
- Specialisation in marketing. Final grade 1.9 (German scale, where 1.0 is the best)
- Dissertation: The effect of newsletter subject lines on open rates (analysis of 40 mailings)
- Semester abroad at Beispiel University Dublin
Abitur (university entrance qualification)08/2014 – 06/2022
Beispiel-Gymnasium Bonn, Bonn
- Final grade 2.1 (German scale, 1.0 is the best)
Work experience
Online Marketing Intern03/2025 – 08/2025
Rheinblick Medien GmbH, Cologne
- Planned and analysed twelve newsletter campaigns; raised the open rate from 21% to 27%
- Managed the Google Ads campaigns with a monthly budget of €8,000
- Reported the key figures to the head of marketing every month
Marketing Assistant (part-time student job)10/2023 – 02/2025
Beispiel Versand AG, Cologne
- Wrote copy and created images for Instagram and LinkedIn (three posts a week)
- Helped prepare two trade fair appearances
Part-time Sales Assistant06/2021 – 09/2022
Buchhandlung Beispiel, Bonn
- Customer advice, till and goods-in on Saturdays
Skills
Google Analytics (Very good) · Google Ads (Good) · Email marketing tools (Very good) · Excel (pivot tables, VLOOKUP) (Very good) · Canva, basic Photoshop (Good) · Copywriting for web and social media (Very good)
Languages
German (Native) · English (C1) · Spanish (A2)
Volunteering
Board member, student marketing society04/2023 – 09/2024
Beispiel-Universität Köln
- Organised six evening talks with companies, each attended by 60 to 100 guests.
